A research conducted this week by UberCEO.com demonstrated that the Top 100 Fortune CEOs are all, except a few exceptions, missing from the Social Media community. The main observations are:
This tells us that big bosses are not really understanding (or do not want to understand) what are the new strategies and tools that could help them communicate with their target audiences. Social Medias are a great way to dialogue with customers, partners and employees. These top CEOs are simply stuck in the last millennium and are missing a great opportunity to reinforce their fragile brand image...
Here’s a great slideshow from UberCEO.com illustrating their research:
Read the opinions and thoughts from Orckestra's leaders and discover more about the different IT projects and consulting mandates that are part of the company's day-to-day business.