Description
All industry sectors, whether retail, distribution, media, or finance, are going through important changes in the way they dialogue and negotiate with clients. This trend will only grow in the coming years as economies go digital. In addition, consumers' habits are changing rapidly and the competition within online channels is becoming increasingly intense.
Orckestra has a deep understanding of e-commerce and the business field that it draws on to help clients who are operating in a traditional way to adapt and improve their digital strategy offer, allowing them to maintain and transform their contact with clients. The digital shift is well underway and the companies that will come out ahead will be those that have a well-thought-out and long-term strategy. Orckestra is the business partner to implement the necessary technologies and strategies for companies who wish to operate and successfully compete in digital channels.
Orckestra suggests the following steps to help your company transform its business strategy to fit the digital era:
- Create a vision:
- We will help you educate your decision makers about digital strategies
- We will help you answer your decision makers' apprehensions
- Define a new business model:
- Define your future organization structure
- Define the processes and the systems that will help you enter the digital era
- Define the marketing initiatives:
- Email
- Mobile
- Multichannel
- Web Advertizing
- Social media and online PR
- Search marketing
- Usability and user experience
- Web analytics and optimization
According to a study conducted by E-Consultancy on over 100 executive from various sectors on the impacts of the digital on sales and marketing, several barriers prevent firms from exploiting the potential of digital. The three main barriers are the pressure to hit short-term revenue and profit targets, organizational structure/ siloed departments and the lack of clear understanding of ROI.
The experience and technologies offered by Orckestra can help you address the factors slowing your digital presence. They can be resolved through strategic planning jointly thought by the IT department and all stakeholders involved. It is easier to quantify the return on investment and profits caused by the digital enhancements when calculated across several branches of a company, such as Customer Service, Finance, Human Resources, store managers, the Web, Marketing, etc. In addition, departments will more likely change their structure if they are part of the initial decision.
We believe that the standardization of technologies within a company simplifies knowledge sharing, reduces the number of trainings and helps reduce investment costs. By using a single technology across all your systems, you will increase the number of resources by centralizing your skills around the same technology.