Description
Content monetization through digital channels has become an ever more important part of the business field. Very popular in the printing, media and professional associations industries, this solution respond to curent business needs. Nowadays, there is an explosion of content on all channels whether online, on our cellphones, in the street, etc. These contents can be accessed wherever you are and are competing to attract the attention of consumers. We must be able to quickly link the right content to the right audience at the right time and the right place. Orckestra makes it possible to offer paid content that is varied and flexible by implementing digital subscription solutions that support different business models. Consumers are willing to pay for relevant, useful and targeted content which allows your business to generate new income online.
To highlight content, Orckestra also implements SEO strategies. Your content can be arranged on a multichannel publishing platform (web, mobile) to reach as many people as possible: the recurrence rate of information that is available to them helps the adoption of a consumer to this information. You can publish the horizontal contents of all your business lines and subscription offers according to the interests and search conducted. The user then has access to all the information on a specific subject, and on a single page. Your readers also have the option of using on-demand digital printing, which allows them to buy and print only the portion of a document of interest. Finally, advertisers can place ads that only show whenever it is relevant to specific keyword searches, and generate more revenues.
To address this new phenomenon, Orckestra uses FAST Search, Endeca 6 with Publishing and Mobile Workbench, as well as Zuora Subscription Management.
Benefits:
- Monetized contents through e-commerce
- Increased conversion and loyalty rates which leads to an increased in the satisfaction rate in regards to content
- Expanded content distribution channel range using a multichannel publishing platform (web, tablet, mobile)
- Increased cross-selling scenarios through the centralization of data on a given topic
- Increased revenues through search results relevancy (web based income), thereby increasing traffic and possibly sales
- Reduced costs associated with call centers with a self-service registration system for users
Our Digital Content Monetization solution enables an interaction with your audience while satisfying your advertisers. It is possible to predict the needs of your readers and let them explore and discover relevant information. So whatever you need or want to buy, you will find online. This has spawned a new trend, that of online subscriptions to find information on topics that interest your readers. Orckestra uses Zuora to follow this novelty. Zuora facilitates the construction, management and growth of your business subscriptions.