Description
Today, transactional web sites lacking a powerful search engine are part of customers’ frustrations. The goal is to provide the consumer with all the tools to create a positive browsing experience to successfully find the desired products, and ultimately encourage him to repeat this process regularly. If your website abounds with information, that it is neither filtered nor in context, and that you think you are losing sales due to the absence of a search engine tailored to your needs, find out how our E-Commerce Search & merchandizing solution can make a difference for your organization.
Many search engine features improve the user experience including auto-correction, content spotlighting, and product discovery through guided navigation . In addition, the marketing department will be able to build landing pages developed for specific terms using a contextual navigation . These pages are dynamic and are customizable by subject through the Endeca’s Merchandizing Workbench technology. Other options include setting up promotions and discounts live, filtering, customized results, multilingual support, best key words suggestions, "Do you mean", and live updates.
Benefits:
- Attract new users with a SEO (Search Engine Optimization) strategy allowing more traffic from search results
- Increased conversion rate with improved user involvement and relevant search results
- Increased product search usability
- Reduced search abandonment
- Improved marketing agility with targeted promotions based on the user’ searches
- Increased search traffic
- Increased basket value
- Increased multichannel controls
- Improved competitiveness
Always on the lookout for the latest trends, Orckestra uses Endeca to provide a sophisticated and advanced search engine to your clients. Today, 60-70% of people who go online use the search function to find what they are looking for. Integrating a search tool has become a reality for any company wishing to maintain its competitive edge.