A research conducted this week by UberCEO.com demonstrated that the Top 100 Fortune CEOs are all, except a few exceptions, missing from the Social Media community. The main observations are:
This tells us that big bosses are not really understanding (or do not want to understand) what are the new strategies and tools that could help them communicate with their target audiences. Social Medias are a great way to dialogue with customers, partners and employees. These top CEOs are simply stuck in the last millennium and are missing a great opportunity to reinforce their fragile brand image...
Here’s a great slideshow from UberCEO.com illustrating their research:
A recent study from HubSpot shows that more than 50% of Twitter users are actually doing nothing with their account (information on over 4.5 million users). They are not following anyone, they don't even have one follower and no updates have been published.
In my opinion, the media coverage that Twitter enjoyed during the last year is probably the source of all these inactive users... People are hearing about Twitter, create an account to see how it works, check if some friends and family are online and finally discover that Facebook is probably cooler and let their Twitter account die. Sadly...
Another research from the Harvard Business School shows that the median number of lifetime tweets per user is only one. Furthermore, 90% of all tweets are done by only 10% of the active Twitter users. The editors mentioned that “On a typical online social network, the top 10% of users account for 30% of all production.” They concluded by saying that Twitter is more like Wikipedia, a one-way communication tool, rather than a peer-to-peer communication network.
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