IGA is the top independent retail grocery banner in the Sobeys Inc. family, Canada’s second largest national grocery chain. IGA is also a North American pioneer and leader in online grocery through continuous innovation, with new unified commerce experiences and a cloud-based Mobile Pick & Pack app for optimized in-store order fulfillment.
Sobeys partnered with Orckestra to build a unified commerce platform for their commerce foundation on the Microsoft Azure cloud that could at once modernize IGA’s ecommerce offering in multiple languages, as well as extend across other banners, including Thrifty Foods.
Managing their vast and varied product offering in a single source, they now easily target assortments and promotions down to the store level, plus a single view of the customer, orders and marketing across their ecommerce site and mobile app offers exceptional shopping and customer service online, by phone and in-store.
Results since using Orckestra Commerce Cloud
IGA’s loyal customer base is eating up more personalized online grocery shopping offers and recommendations, and IGA is connecting with new customers on their engaging mobile app. They’ve succeeded in merging digital with traditional grocery shopping, making it fun, easy and convenient.
Orders Fulfilled
IGA’s network of 266 franchise stores are fulfilling more than 1 million online orders a year for more than 25,000 products.
Average Online Order Value
It’s a fact. IGA customers spend on average $150/order, roughly three times the size of in-store orders.
Voted Most Popular
Milk, eggs, fruit and vegetables are among the most popular online foods, but bananas take the cake.
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