Orckestra
Orckestra

There’s some incredible information on omnichannel commerce to be gleaned at NRF 2020, the largest retail conference and expo of the year. Here are a few tips on how to get the most out of the event.


Register Early

The Orckestra promo code, 3315, grants a 20% discount on the full price of the January conference. Register now to enjoy the early-bird price.


Define Your Goals

Before the start of the conference, take some time to reflect on why you’re going and what you’d like to learn about omnichannel retailing. Set clear goals for what you want to take away from NRF 2020. Here are some examples:

  • Discover and stay ahead of the latest industry trends and innovations

  • Look for technologies to replace your legacy systems

  • Find solutions to lingering problems in your business

  • Identify new tools to help you speed through your business goals


Optimize Your Time

Plan your lunch and coffee breaks around the people you want to meet. Don’t let mealtimes go to waste; instead, map out a plan of attack to strategically make connections in the omnichannel retailing world.

You may also want to add the Guided Retail Store Tours on January 11th, 13th and 15th to your schedule. This option requires an additional fee, but it’s worth it: the walking tours analyze what global retail leaders are doing right including the latest store innovations and how they reinvent brick and mortar.


Plan Ahead

Make sure to add these tracks to your agenda based on what aspects of omnichannel retail and order management you want to learn about:

Omnichannel Retail

  • January 12 at 2:00 p.m.: Eventizing Shopping: Creating Compelling Experiences Online and In-Store (Ben Kaufman, founder and CEO of CAMP, and Aaron Levant, CEO of NTWRK)

  • January 12 at 2:45 p.m.: Humans Are Back: Why Companies Are Putting a Premium on the Human Element in the Digital Age (Olivier Blayac, General Manager of Color&Co by L’Oréal, and Callie Field, Executive Vice President, Customer Care, at T-Mobile)

  • January 12 at 3:30 p.m.: Winning the Experience Economy: How to Raise the Bar in a World of Raised Expectations (Ron Johnson, co-founder and CEO of Enjoy, and Neela Montgomery, CEO of Crate and Barrel)

  • January 14 at 10:30 a.m.: CPG Goes DTC: How Modern Consumer Product Brands Are Building 1-To-1 Customer Relationships (Craig Dubitsky, founder of hello products)

  • January 14 at 10:30 a.m.: How Marriott, Peloton and Shinola Are Breaking the Boundaries of Brand Experience (David Kepron, Vice President, Global Design Strategies, Premium Distinctive Brands, at Marriott International; Tom Lewand, CEO of Shinola; Jennifer Parker, Senior Vice President, Retail, at Peloton)

Reinventing Bricks and Mortar

  • January 12 at 10:30 a.m.: Immersive . . . Reimagined . . . Revolutionary: The Future of Shopping Beckons (Winston Fisher, CEO of AREA15, and Tal Zvi Nathanel, co-founder and CEO of SHOWFIELDS)

  • January 12 at 11:15 a.m.: Bringing Bricks to Life: LEGO Knows the Child in All of Us (Martin Urrutia Islas, Head of Global Retail Innovation at The LEGO Group)

  • January 12 at 11:15 a.m.: Virtual Store Tour: Using Technology to Reinvent the Purpose of the Store (Yujin Heo, Vice President, Creative, at The Neiman Marcus Group Inc., and Karen Voelker, Associate Director at Accenture)

  • January 12 at 2:45 p.m.: Living in an Amazon World: New Rules! (Lee Peterson, Executive Vice President, Brand, Strategy and Design, at WD Partners)

  • January 12 at 2:45 p.m.: Retail as a Service: Using Plug-and-Play Infrastructure to Test and Learn in the Physical Retail Channel (Matt Alexander, CEO of Neighborhood Goods, and Kevin McKenzie, Digital Transformation Leader in Retail, Real Estate and Omnichannel)

  • January 14 at 11:15 a.m.: $50M from One Store? How Zalando is Globalizing Brands (Chris Field, CEO of Fieldworks Marketing, and Carsten Keller, Vice President, Direct-to-Consumer, at Zalando SE)

  • January 14 at 11:15 a.m.: Delivering Micro Experiences for Major In-Store Impact (Robyn Novak, Vice President and Managing Creative Director at FRCH NELSON)

Retail Digital Transformation

  • January 12 at 9:15 a.m.: Accelerating at the Speed of Retail: Fostering a New Generation of Digital Transformation at Sam’s Club (John Furner, President and CEO of Sam’s Club)
  • January 12 at 9:45 a.m.: The Visionary 2020: A Conversation with Kohl’s CEO Michelle Gass (Michelle Gass, CEO of Kohl’s)
  • January 12 at 10:30 a.m.: Future Consumer 2022: Shopping Methods, Consumer Behaviour Trends and Changes Ahead (Andrea Bell, Head of WGSN Insight at WGSN)
  • January 13 at 10:30 a.m.: Trends Fit for the Future: The Surprising Secret of Persistently Brilliant Retail Brands (Kate Ancketill, founder and CEO of GDR Creative Intelligence)
  • January 13 at 12:00 p.m.: Experiences Enabled by Tech, Inspired by Engagement (Kyle Nel, Executive Vice President, Uncommon Partners Lab, at Singularity University)
  • January 13 at 2:00 p.m.: Successful Disruptors: StockX, Poshmark and Le Tote Grow Digital-First Retail with Unique Formats (Phil Wahba, Senior Retail Writer at Fortune Magazine; Scott Cutler, CEO of StockX; Tracy Sun, co-founder and Senior Vice President of New Markets at Poshmark; and Rakesh Tondon, co-founder and CEO of Le Tote)
  • January 13 at 2:45 p.m.: Speaking Up: How Voice Is Reshaping Retail (Kerry Cooper, President and CEO of Rothy’s, and Patrick Gauthier, Vice President of Amazon Pay)
  • January 13 at 3:30 p.m.: Global Retail Mindset: Bold Moves from Leaders Looking to Fuel Future Growth (Helena Foulkes, CEO of Hudson’s Bay Company, and Tim Steiner, CEO of Ocado Group)
  • January 14 at 12:45 p.m.: Food for Thought—Coopetition Is the New Competition: Co-Existing with the Tech Titans (Sucharita Kodali, Vice President and Principal Analyst at Forrester Research)

Final Preparations for NRF 2020

As you pack your suitcase for NRF 2020, stick to comfortable outfits and shoes (you can leave those scratchy sweaters and high heels behind). At the conference, keep your business cards on hand at all times, bring snacks to give you energy, and make sure to stay hydrated. You should also focus on socializing with a purpose—that is, networking with the aim of building lasting relationships.

Join us at NRF 2020!