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Major retailers have realized that online shopping is not only the future—it’s the now. A 2019 report showed that online sales actually beat retail sales in general merchandise stores. Sixty-three percent of shopping occasions begin online. And what’s more, 1.8 billion people worldwide shop online on a regular basis—a number that’s only projected to get bigger. 

But even though retailers are waking up to the importance of online shopping, many brands aren’t making as much money online as they could. Some retailers aren’t utilizing smart tactics like omnichannel order management and fulfillment to boost their customer satisfaction and overall sales. 

Your company can get ahead by not only selling online, but selling online the right way. Use these omnichannel order management strategies to boost your online sales. 

Use your entire inventory to offer more products online

With omnichannel order management and fulfillment, you have a brid’s eye view of your inventory in real time. You know exactly how much stock you have and where that stock is located, whether it’s in distribution centres, back rooms, or on store shelves. And when you’re familiar with your entire inventory, you can offer everything you have to customers online.

Customers want to shop online. Fifty-seven percent of consumers would rather shop online than visit a physical store. When you use your entire network of inventory, you’ll be able to offer more products in your online store. That means your customers have more product choices—and that they’re more likely to find what they’re looking for. Using your entire inventory instead of a select group of products will help boost your sales as your customers are able to pick and choose exactly what they need. 

Orckestra Mobile Store Fulfillment

Be flexible and meet customer expectations 

Unifying your inventory is one thing. To take full benefit, add omnichannel order fulfillment in the mix to gain more flexibility.

When you use omnichannel order fulfillment, you’re offering several fulfillment methods to customers, including:

  • Ship-from-store
  • In-store pickup (BOPIS, or buy online, pick up in-store)
  • Ship-to-store
  • Store transfer
  • Endless aisle (Buy in-store, ship to home)
  • Drop shipping

Although most of your customers want to shop online, shipping and pickup preferences may vary a little more widely. In fact, these preferences might be based on consumer demographics. For example, shoppers in the age range of 18 to 34 are 35 percent more likely to prefer self-service options (think lockers where the customer can pick up their shipment at their convenience).

By offering several different fulfillment scenarios, you can cater to every customer’s needs and are more likely to increase your online sales. Boosting sales is all about boosting customer satisfaction—so if you focus on customer satisfaction first, a spike in sales will naturally follow. 

Simplify your product return process

Customers are more likely to make a purchase if they feel confident that the return process will be easy and painless. Econsultancy explains that 56 percent of online consumers want to see a simple return policy in the businesses they purchase from. Ninety-two percent of shoppers would buy a product again if they’re happy with the return policy and 67 percent research the retailer’s return policy before making a purchase.

What does this mean for online retailers? Simple: If your return policy is hassle-free, your online sales will increase. You can simplify your return process by using an omnichannel order fulfillment system. This type of solution allows you to accept returns by using the order management system (OMS) and processes you already have in place. 

Focus on fulfillment analytics

One aspect of omnichannel order fulfillment that many retailers tend to overlook is fulfillment analytics. Keeping track of fulfillment data and looking for trends is essential so that you can continually evolve and improve. Track analytics such as fulfillment events, store performance, the types of orders you’re receiving, and more. This will help you identify and fix any problems or inefficiencies that crop up.

 When you know where you need to improve, you can make those changes and keep moving forward. Then you’ll be able to get more sales from your online store. And boosting sales isn’t the only benefit of tracking analytics. When you streamline your processes, your employees become more efficient. Keeping track of fulfillment analytics is essential for any and all retailers.

eBook | How to Successfully Implement Your Omnichannel Fulfillment Strategy

Orckestra’s mobile store fulfillment keeps track of analytics so that you don’t have to. Retailers who use Orckestra are provided with insights on store performance and also have the capability to look at issues in specific orders. Contact us if you’d like to learn more about how to boost online sales through omnichannel store fulfillment.