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Carrefour Italia, a division of global grocery leader Carrefour, is one of the largest retail grocers in Italy, operating nearly 1100 stores nationwide and generating more than $7 billion in revenue annually.

As grocery customers increasingly choose to do their shopping online, Carrefour Italia has chosen to take the lead in this field by moving beyond basic ecommerce to provide unique digital grocery experiences tailored to their brand and personalized for customers. Carrefour Italia’s goal is to deliver web and mobile grocery shopping experiences that provide quick access to a broad and localized product offering, while providing stores with a convenient order fulfillment solution that is tightly integrated with their internal processes.

Results since implementing Orckestra Commerce Platform

With the Commerce OrchestrationTM Platform, Carrefour is providing a unique online grocery shopping experience, powered by efficient in-store order fulfillment that enables online shoppers to buy from their favorite local store.

Personalized products and offers

Personalized products and offers

A mobile application that serves personalized products and offers to 4 million loyalty members.

New online grocery program

New online grocery program

A successful, high scale online grocery shopping program with home delivery and click & collect services.

New Mobile Store Fulfillment solution

New Mobile Store Fulfillment solution

Efficient in-store order picking and fulfillment.

 

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