Proto is  a top division of Stanley Black & Decker. Founded in 1907, Proto has successfully built a global distribution network offering a complete line of more than 5,000 tools and sets.

In keeping with their commitment to superb quality in products and services, Proto wanted to modernize their brand, especially their online identity, and make it easier and faster for customers across the globe to find what they need.

With Orckestra’s commerce platform as its centralized commerce foundation, Proto created a sophisticated and intuitive digital product catalog in several languages spanning multiple countries in a single source, making it far easier and more efficient to manage. 

Results since using Orckestra's commerce solutions

Proto now has a modern online brand presence and a powerful commerce engine as the foundation of  their global B2B business, with the ability to expand rapidly and be highly competitive in a digital environment.


A website that works

Proto rapidly saw an increase in site usability and customer interactions, as well as a significant number of new online profiles.


Global product offering

Their vast catalog and product information is centralized, consistently up-to-date, and segmented by locations and languages.


Autonomous business users

The marketing and merchandising teams are far more productive and efficient with their newfound ability to author and manage content in minutes.



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