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2020 Top 100 Omnichannel Retailers Report
eBook & White Paper

2020 Top 100 Omnichannel Retailers Report

A Ranking of Retailers' Omnichannel Programs Offered and the Execution of those Programs

In its fourth annual ranking of 100 leading retailers and brands based on their omnichannel capabilities — i.e., programs offered and the execution of those programs — Total Retail, in conjunction with Orckestra, reveals the industry leaders at the forefront of delivering frictionless cross-channel shopping experiences.

With the impact that the COVID-19 pandemic has had on retailers’ businesses, including the temporary closure of physical storefronts in many cases, having a sound omnichannel strategy that can serve customers in multiple different ways, often in the same purchase journey, has become more critical than ever. This is a trend that we’ve seen building for some time now, but it has really taken off in 2020. And retailers would be wise to plan for continued consumer adoption of omnichannel programs and services post-pandemic.

This report is a resource for retailers and brands to measure themselves against their competitors as well as the leading organizations in the industry. It should also serve as a prompt to conduct a self-audit of your company’s omnichannel capabilities, identifying areas of strength — which can be leveraged as differentiators — as well as areas of weakness. As consumer behaviors continue to shift and purchase journeys cross multiple channels, it’s the retailers that have a strong omnichannel infrastructure in place, including technology systems and solutions, that stand to prosper. 

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