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Panago's orders soar with new e-commerce capabilities

Orckestra’s latest collaboration with delivery and take-out franchiser Panago Pizza, has proved to be a rewarding venture for both parties. The multi-phase project kicked things off by stabilizing the customer transaction system used in its stores and call-centers. Previous attempts by two other vendors left the system struggling with system crashes and inefficient processes. Orckestra worked closely with Panago to establish a solid and stable system that resulted in the deployment of a second call-center.

With the foundation firmly in place, phase two was deployed - Orckestra worked on creating an online ordering system on a cloud-ready package that could be added seamlessly into the existing website. The result was an intuitive and fun ordering experience that allows users to easily customize pizzas and order sides and non-pizza eats online. Clients can modify orders easily and, if need be, chat or speak with a Panago representative who can find the order within seconds.

Phase three is in full development and involves creating the mobile/tablet ordering option. This exciting addition promises to take the Panago experience even further and is in line with the Panago vision – providing high quality pizza across multiple touch points.

As well as improving the Panago customer experience, Orckestra has developed a range of tools for the internal teams creating the great messaging and promotions. The marketing team now have several options within the marketing system on how they promote the products: online fidelity programs, promotions, reviews and rating, personalisation, tracking and analytics. What’s more, the system provides Panago with endless possibilities to evolve the experience and add to the existing touch points. The cloud-ready deployment has ensured that Panago can deal with peaks in online orders without compromising the quality and rapidity of the service.

Founded in 1986, Panago Pizza is a pizza delivery and take-out franchiser operating over 180 stores in western Canadian provinces and Ontario and generating sales of over $135 million a year with the delivery of 12 million pizzas. Based on an innovative franchising philosophy, Panago’s success lies not only in the high quality of the products but also in their ability to stay connected with changing consumer tastes. The Panago experience is a complete 24/7 multi-channel operations and support set-up, including in store, two call centers and web on a single platform.

Orckestra is a leading provider of modern commerce solutions, offering a single commerce platform to create and manage the most engaging shopping experiences across the web, mobile and in-store. Built on the Microsoft Azure open cloud, our Commerce OrchestrationTM platform establishes a unique central commerce layer that unifies all retail systems and customer touchpoints, and helps enterprise organizations grow their business successfully in the global marketplace. We fuel digital innovation for leading retailers, grocers and branded manufacturers, enabling them to deliver differentiating commerce experiences faster with lower IT burden and operating costs, and maximum revenue growth.