Orckestra’s latest collaboration with delivery and take-out franchiser Panago Pizza, has proved to be a rewarding venture for both parties. The multi-phase project kicked things off by stabilizing the customer transaction system used in its stores and call-centers. Previous attempts by two other vendors left the system struggling with system crashes and inefficient processes. Orckestra worked closely with Panago to establish a solid and stable system that resulted in the deployment of a second call-center.
With the foundation firmly in place, phase two was deployed - Orckestra worked on creating an online ordering system on a cloud-ready package that could be added seamlessly into the existing website. The result was an intuitive and fun ordering experience that allows users to easily customize pizzas and order sides and non-pizza eats online. Clients can modify orders easily and, if need be, chat or speak with a Panago representative who can find the order within seconds.
Phase three is in full development and involves creating the mobile/tablet ordering option. This exciting addition promises to take the Panago experience even further and is in line with the Panago vision – providing high quality pizza across multiple touch points.
As well as improving the Panago customer experience, Orckestra has developed a range of tools for the internal teams creating the great messaging and promotions. The marketing team now have several options within the marketing system on how they promote the products: online fidelity programs, promotions, reviews and rating, personalisation, tracking and analytics. What’s more, the system provides Panago with endless possibilities to evolve the experience and add to the existing touch points. The cloud-ready deployment has ensured that Panago can deal with peaks in online orders without compromising the quality and rapidity of the service.
