A comprehensive suite of commerce services to help you engage customers effectively on every channel. Whether you're building a new ecommerce site, a mobile shopping app, or integrating your physical stores to your online experience, Commerce Orchestration™ can help you get there faster.

Create a seamless digital shopping experience

Quickly launch new online storefronts and omnichannel experiences for your customers. Our open and extensible platform helps you bring commerce to any device or application, and convert more shoppers with the right content and offers. Combined with our Digital Commerce Experience Management (DCXM), you have all the tools to create your end-to-end customer journey.

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Merchandise your products more effectively

Unified product management across the entire lifecycle, from product content acquisition and enrichment, to catalog management and visual merchandising. Customize your product attributes and categories to suit your requirements, and leverage our Product Sets and Merchandising Queries to quickly build dynamic product collections that you can embed at any point in the shopping experience.


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Drive sales with creative pricing and promotions that are consistent online and in-store 

Satisfy any campaign requirement with detailed price list management, access to the most comprehensive set of out-of-the box promotion types, and flexible customer segmentation. The platform's data exchange capabilities also make it easier for retailers to unify pricing and promotions across sales channels.

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Increase customer loyalty with omnichannel order management

Get visibility on inventory across your entire network of distribution centers and stores, and fulfill orders faster, at a lower cost. With built-in Distributed Order Management, and customizable order workflows, you can ensure customers get quick access to the products they want every time. 

Leverage our Mobile Store Fulfillment to enable true buy anywhere fulfill anywhere’ capabilities, with a simple management process for your store associates.

Learn more about store fulfillment

Manage all your markets and ecommerce sites in one place

Launch new markets, sites, and product offerings faster. Our Commerce Modeler helps you define the hierarchy of your entire offering for your various regions and different brands, so you can manage them all with ease.


Empower your development team

Flexible API-first commerce gives you complete creative control, simplifies integration with your existing retail ecosystem, and lets you build your own unique commerce experiences.

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RESTful API

End-to-end REST services to support every commerce use case, and the ability to add custom-built REST services of your own.

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Flexible commerce workflow engine

Tailor your business process by extending our existing commerce workflows or create new ones for managing carts, orders, payments, and fulfillment.

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Commerce Extensions to third-party Apps

Leverage our existing Commerce Extensions or create your own custom integrations, using built-in platform extensibility or Azure App Services.

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Event-driven architecture

A comprehensive list of commerce events to help you trigger key activities, control the shopping experience, send key notifications, and more.

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Data exchange framework

Flexible external data integration helps you easily import/export and synchronize products, inventory, prices, and orders.

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Third party Experience Management integration

The perfect solution when you need a ‘headless’ API-based platform to add a robust omnichannel commerce layer to your existing technology stack.