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Orckestra welcomes Alain Poirier as VP Worldwide Sales, and Gary Guy as Chief Marketing Officer and Managing Director-U.S.

Orckestra, a leading provider of modern commerce solutions fueling innovation for mid-size and enterprise retailers, welcomes two seasoned industry executives to scale the company’s internationalization, and accelerate its global sales and marketing strategy.

Alain Poirier, who now fills the key role of VP Worldwide Sales at Orckestra, was formerly Head of Sales, Americas at eBay Enterprise, a global omni-channel commerce provider where he led a team of sales executives focused on selling order management, store fulfillment, dropship, payments, and other commerce solutions. Alain was instrumental in driving tier-one sales that resulted in record sales performance in North America.

Gary Guy, Orckestra’s new CMO and Managing Director-US, is a talented private and public company executive with 20+ years of experience running B2C and B2B businesses across the retail industry. During his tenure at Hewlett-Packard, Gary served as GM of HP.com, Executive Director of U.S. Retail Sales, and the leader of WW Omni-Channel Strategy for the consumer and commercial segments.

Louis Fournier, CEO and President of Orckestra, stated, “Gary’s and Alain’s wealth of knowledge and industry expertise clearly support our commitment to becoming the leading enterprise commerce solutions company in our industry. In our search to fill these vital leadership roles, it was imperative to bring on board exceptional talent with demonstrated success in global sales and marketing strategies, who would fit into our corporate culture. We are very proud to welcome Alain and Gary and their tremendous talent and expertise to help Orckestra scale for dramatic, international growth".

Poirier adds, “I was drawn to Orckestra because of their commitment to innovation, strong customer relationships, solid growth, and the rise of cloud-based computing. There is phenomenal demand for modern retail technology platforms and commerce solutions that can deliver a unified customer experience. Orckestra is leading the charge in making it easier, less expensive, and rapid to deploy customer experiences across selling channels. I look forward to working with Louis and Gary to add to the success to-date and to growing our list of satisfied customers".
With excitement to contribute incremental success, Guy adds, “Orckestra’s tremendous culture and technology thought leadership, coupled with an unrivaled product strategy, is ideally designed to drive omni-channel growth in an increasingly complex retail landscape. Orckestra has developed a ‘New Breed’ of commerce for modern retail. With the introduction of an open-cloud commerce API, built on Microsoft Azure, the opportunity to build new capabilities & experiences to optimize the retail experience has become a simplified reality".

Maud Lorilliere
Events and PR Manager, Orckestra
Tel: 514 398-0999
E-mail: maud.lorilliere@orckestra.com 
Orckestra is a leading provider of modern commerce solutions, offering a single commerce platform to create and manage the most engaging shopping experiences across the web, mobile and in-store. Built on the Microsoft Azure open cloud, our Commerce OrchestrationTM platform establishes a unique central commerce layer that unifies all retail systems and customer touchpoints, and helps enterprise organizations grow their business successfully in the global marketplace. We fuel digital innovation for leading retailers, grocers and branded manufacturers, enabling them to deliver differentiating commerce experiences faster with lower IT burden and operating costs, and maximum revenue growth.