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Orckestra, the leading provider of modern commerce solutions built on Microsoft Azure, has partnered with Optimizely, the world's leading Experimentation Platform, delivering a built-in extension for the Orckestra Commerce Cloud providing easy accessibility to robust online testing and personalization capabilities.

This seamless integration between the two platforms means Orckestra customers have a single place to create, manage, test, analyze and optimize online shopping experiences across digital touchpoints to ensure every customer receives the right offer at the right time. They also have the experimentation options to gain valuable insights into customer behavior and preferences, and convert more visitors into shoppers.

“Delivering a leading commerce solution, and managing it effectively, requires multiple best-of-breed platforms working together in tandem”, explains Frank Kouretas, Chief Product Officer at Orckestra. ”Our Commerce OrchestrationTM Platform provides extension points to easily integrate with the world’s leading 3rd party solutions like Optimizely.”

Personalization is fast becoming a key differentiator in the increasingly competitive retail domain, with a vast majority of consumers admitting they are more likely to shop with retailers that deliver personalized and connected cross-channel experiences.

The Orckestra Commerce Cloud offers retailers solutions to build and deliver these brand defining digital commerce experiences online and in-store, on a single platform that ensures customers enjoy consistent product offerings and experiences everywhere, and every way, they want to shop with them. Optimizely adds the testing capabilities and analytics to ensure these offerings and experiences are personalized and relevant to boost engagement, conversion and loyalty.