2016 Digital Commerce Survey - Annual Report
eBook & White Paper

Today’s digital shoppers are always connected. Digital and mobile commerce has elevated consumer’s expectations of the shopping experience. They expect the same level of service anytime, anywhere and any way they want it. Retailers realize they need a different approach to enable a unified experience from desktop to mobile to stores! One that supports today’s convergence of the digital and physical worlds.  

The challenge is in delivering omni-channel shopping experiences. And the solution is a unified commerce platform.

In this Annual Report from Boston Retail Partners*, discover:

  • Why digital personalization and the mobilization of retail are top priorities for retailers.

  • How 75% of retailers surveyed plan to host a single shared cart across channels in the near future.

  • Why a unified commerce platform is the nirvana in order to achieve personalized, ubiquitous and unified omni-channel experiences.

  • What impact this transformation has on the retail organization and infrastructure.

*In BRP’s 2016 Digital Commerce Benchmark Survey, top North American retailers were surveyed to understand the industry’s digital commerce priorities and initiatives as the digital and physical worlds converge to provide customers a seamless experience across channels.

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