SAQ selects Orckestra as the commerce platform for the Société Québécoise du Cannabis (SQDC)

Mediagrif Interactive Technologies Inc. (TSX: MDF), a Canadian leader in information technology, is proud to announce that the omnichannel commerce platform developed by their subsidiary Orckestra has been selected by the Société des alcools du Québec (SAQ) for online sales of cannabis by the Société québécoise du cannabis (SQDC).

“We’re proud that our technology was selected for this project”, said Louis Fournier, president of Orckestra Technologies Inc.. “This demonstrates the capacity of our platform to meet the needs of a project that includes new brick-and-mortar stores, as well as the omnichannel infrastructure and logistics needed to handle online sales. This project also shows our capacity to seamlessly integrate cutting-edge ecommerce environments with accelerated time-to-market requirements. It’s a perfect example of the powerful operational synergy that exists between Mediagrif and Orckestra.”

The Orckestra Commerce Cloud platform was selected because it’s the perfect fit for the challenges associated with running both online and real-world sales operations. With its proprietary technology, which is highly adaptive to wide variety of commercial environments, Orckestra will manage the design, operation and evolution of the SQDC’s digital infrastructure as it relates to their planned global distribution strategy.

The SQDCs online sales platform is expected to launch as Canada’s federal government finalizes the date at which legalization comes into effect.