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Orckestra is selected by the RetailTech Lab to showcase what the modern retail store looks like

Orckestra (a Mediagrif Product) is proud to have been selected as one of the exhibitors at the new RetailTech Lab in Copenhagen, Denmark.

RetailTech Lab is an initiative to explore, exhibit and test solutions for the future of retail, established with the collaboration of the Danish government, the Danish Business Association, and numerous educational and corporate institutions including Microsoft.

Orckestra is exhibiting a Digital Shoe Wall, which simulates a futuristic in-store shopping experience with ship-from-store and fluid inventory play.

Other solutions on display include a facial recognition payment system, smart geodata analysis to help business owners select strategic store locations, and a “social distancing” camera that sends an alert when too many people are gathered in one place.

RetailTech Lab opened to the public Wednesday, June 17, 2020, after a closed event for the press with select shareholders on Tuesday, June 16, 2020. The event featured speakers including Brian Mikkelsen, CEO of The Danish Chamber of Commerce, and Tommy Ahlers, member the Danish Parliament and former Minister of Science, Technology, Information and Higher Education.

Charlotte Mark, Head of Microsoft Development Copenhagen, gave the opening address. Microsoft Development Copenhagen is one of Microsoft's three strategic development centers focused on research and development of technologies for the global market, and a key contributor to the RetailTech Lab project.

“This initiative is an important milestone for retail technology. We are testing solutions today for the business problems of tomorrow,” said Kim Hein, Director for the RetailTech Lab. “When you step through our doors, you’re catching a glimpse of the retail store of the future.”

Photo credit: Peter Sørensen www.petersorensen.net 

Appearing on the picture:

Brian Mikkelsen, CEO of The Danish Chamber of Commerce. Previous Minister, culture, minister for Justice and latest Minister of Economic and Business Affairs.
Tommy Ahlers is a serial entrepreneur. Part of the Danish parliament and previous Minister of Science, Technology, Information and Higher Education.
Oskar Lauritzen, Managing Director EMEA for Orckestra (Mediagrif e-commerce).